Ibiza is one of the main destinations for clubbers in the world and has closed its 2017 season with historical results. But what should a hotel have to attract this type of segment?

One more year the most famous white island of the Balearics, Ibiza, has closed its season with historical results, reaching its highest occupancy level (85.1% until October 31) and high prices (an ADR of € 103.63, until October 31).

No one doubts that Ibiza is one of the main destinations for clubbers in the world, and that is the reason why the party segment travels to Ibiza year after year, throughout the summer and especially during the opening / closing party to welcome or end the party season. For the 2017 closing party, Ibiza has once again had the best shows and sessions of the most famous DJ’s in the world, starting at the end of September with the farewell to one of the most emblematic shows at the Ushuaia hotel, passing through the closing of the David Guetta show at the Pachá nightclub in early October and finally, the closing season party on Saturday, October 14th at Amnesia club.

Translating this demand into figures, in 2016, the airport of Ibiza received more than 3.5 million tourists, of which a high percentage belonged to the clubbers segment, millennial or generation X market, seeking to visit the best clubs in the world.

Hotels benefit from the high demand of these closing events, as they are able to increase their rates during these weeks of closing parties, so hotel rates for a week in Ibiza in October can reach the rate level of a week in August.

If hotels in Ibiza want to attract this type of client, they must have 5 essential requirements:

• Entertainment: the hotels offer from daytime parties to sessions with resident DJs. In addition, many hotels have agreements with dance and nightclubs nearby and / or recognized in the destination. Clubbers look for entertainment during the day at the hotel or at beach clubs and go to the best clubs on the island at night. This routine is repeated daily during your vacation, a routine known as “Detox, Retox and Repeat”.
  Ushuaïa and Hard Rock have a specialised offer of outdoor shows of world renowned prestige. Sol House has a quieter offer with resident DJ’s distributed during the day in three different areas: at the reception, in the pool and on the rooftop terrace, in addition to pool parties, terrace parties, etc.

• Wow Effect: Among the hotels with the greatest recognition by the public, there is no lack of elements of wow effect or instafriendly, which provokes a surprise effect in the clients and which usually derive in the realization of photographs. That is why it is common which find large sculptures, original loungers, inflatable fashion pools, fun phrases, unique buffets and many other elements in the hotels. One of the hotels with many elements that evoke the surprise effect is the Ushuaia hotel, which offers red pools, fun sculptures, original room amenities, fun chairs, etc. But not only large hotels are developing these wow elements, other hotels like the Dorado Ibiza Suites has taken a chance on this theme focused on the music segment, offering a wide variety of wow elements, such as a speaker-shaped minibar, shower head shaped as a microphone, etc. a great concept that has allowed this small hotel to reach high rates and international recognition.

• Rooftop: for guests to enjoy the tranquility of Ibiza’s famous sunsets, many hotels opt for the creation of spaces at the top of the hotel, known as rooftops, where we can find outdoor restaurants, cocktail bars, infinity pools, and the ideal place to organize sunset parties. The success of rooftops in Ibiza is well known by the Meliá chain, which has the most recognized roofs in Ibiza, at the ME Ibiza and Sol House hotels.

• Shared elements: The clubber guest likes to interact and socialize with people, for this reason there are a large number of sites on the island with elements to share, such as long tables, menus with food to share or the pool with a shallow area, in which you can talk while you are relaxing in the water.

• Store: large number of hotels have its own store, a store where you can buy souvenirs of the brand, souvenirs from the island, items necessary for the stay as mobile phone chargers, bikinis, etc. The concept “Munchies” surprises guests at the Sol House, offering the possibility to purchase from erotic kits to probiotic food to help with a hangover.

Given the excess of complementary offer on the island, specialization and segmentation is a key element for the hotels, which see in this tool an effective way to differentiate themselves from their competitive set. That is why the objective of our projects, in particular, many of which are in mature touristic destinations, is to allow the hotel to differentiate itself, improve the degree of satisfaction of guests and increase its rates to improve profitability and the hotel’s results.

the hotel factory has extensive experience in the realization of both conceptualization projects for hotel chains, some of which are among the most important in Spain, and independent hotels and independent business reviews of new openings to present to prestigious banks.