With the rise of supermarkets, some traditional markets where fresh meat, vegetables or fish were sold, have been updated as small restaurants with fresh and cooked products. In these restaurants the offer can vary from dishes with few ingredients to more sophisticated ones.

The first gastronomic market opened in Madrid was in 2009, the market already existed as a supply market since 1916, San Miguel Market and stands out for its informal concept where customers can share tables in a relaxed atmosphere. Another market that stands out, this time in Barcelona, is El Nacional, which has a gastronomic offer based on high quality Spanish products. In Mallorca there are also different spaces which follow this style such as the San Juan Market or the 1930 Market, where you can enjoy, in addition to a wide offer of dishes, various activities and gastronomic events.

Among this list of gastronomic markets, the new independent market Little Spain is worth mentioning, which although it’s in New York, it has been created by the Spaniards José Andrés and brothers Ferran and Albert Adria, opening its doors on March 14 of this year.

This concept, which has been going on for a few years, is gradually entering hotels, as part of the conceptualization of some of the hotels outlets or as a repositioning of the main outlet, the traditional buffet.

Some hotels that already have their own food market are:

• Internationally, the reference market located in a hotel may be the well-known Eataly, located at the Park MGM hotel in Las Vegas. It is the largest Italian market in the world.

Other markets worth mentioning are the City Kitchen at Row NYC Hotel in New York, known for its typical New York dishes or the Food Hall at The Plaza New York.

• Nationally we can also find some market of this style:

In Tenerife we can find the Gourmet Market at the Iberostar Sábila hotel, which is also open to residents and hotel guests.

In Valencia, La Gran Plaza, in Las Arenas Balneario Resort, it is an open-air market that is available on the first Friday of every month and in June, July, August and September it has live music.

On the other hand, there are also hotels that, despite having a buffet restaurant, this buffet is themed as a gastronomical market, for example, The Kitchen Restaurant located in the Sol Beach House hotel in Menorca, which has a street atmosphere and has an international gastronomic offer.

To face a growing and highly competitive market, segmentation and specialization are strategies are a priority for many companies in the tourism industry. Hotel companies and tour operators are currently relying on this kind of segmentation model.

At the hotel factory we are constantly working on ways for our customers to offer the latest trends to compete successfully in the market, that is why in these past months we have actively participated in three projects in which gastronomic markets are developed in hotels, one of them in Benidorm, another in Tenerife and another in Mallorca.

If you want to know more about our projects, do not hesitate to contact us.