Identification of Competitive Advantages
Project: Identification of Competitive Advantages (ref. 48)
Location: Salou – Spain
Date: 2014 / 2015
Client: Spain’s most well-known theme park
Identification of the competitive advantages of the park, the resort, and the convention center against the rest of the European competitors. For that, a widespread analysis of client offers and of the primary and secondary competitive set was carried out. Afterwards, the analysis focused on consumer and location analysis.