Repositioning of a Resort
Project: Repositioning project for a resort with a hotel (ref. 62)
Destination: Valencia Coast – Spain
Client: Hotel company
Repositioning project for a resort in Valencia with a hotel of more than 240 rooms, apartments, villas, complete sports facility (Horse riding, golf, soccer..) and entertainment services. Analysis of the target market compatible with these offerings, benchmarking the relevant attributes, and feasibility analysis of the proposals offered.